Our Story

What began as a series of afternoon workshops hosted over a year in Toronto—an in-person forum to connect women living spacious and abundant lives—has expanded. We are growing to connect with and gather even more women globally. 

As demand grows in other cities, we will expand to collectively elevate even more women. 

We facilitate weekly connections with inspiring experts on self-management, self-employment and self-care.

We are women elevating women.

Our Founders—

Julie Mitchell & Christine Russell.


We initially connected in 2008 through a forum group hosted by Entrepreneurs Organization (EO) Toronto. While babies and other ventures led us in different directions, we reconnected a few years later.  

Over a coffee, we reminisced about that forum group and reflected on how women need other women—especially self-employed and self-made women and especially now. By the time our cups were empty, we had launched a new venture for independent business women to connect, learn, and develop deeper, meaningful relationships.

Our Women—


On Friday is for women leading expansive lives who want to continue to evolve, grow and connect. Our women are leading or building brilliant businesses. That could mean being part of a high performing team, solopreneur, coach, doctor, sales rep, advisor, team leader, or small business owner with a small team.

It all comes together—On Friday.

Our favourite day of the week—the day we shift our cadence, exhale and make space for ourselves. As we gather with inspiring speakers, create discussions and experience sharing online and IRL, our aim is that On Friday will quickly become the day you look forward to most, as well.

US$18.00
Every month
US$179.00
Every year